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The relationship between morning sickness and smart kids (and other benefits of annoying pregnancy side-effects)
Pregnancy can be tough - so, the next time you are dry heaving into a toilet bowl in your first trimester or staying up all night from heartburn, focus on the good news, the silver lining – that many of these annoying, and sometimes debilitating side-effects are actually signs that your baby is thriving. 
Pregnant? Prevent Stretch Marks with these 6 easy yet effective tips.
Although Stretch Marks are medically benign, for many women, they are a source of annoyance. They are caused when skin is overstretched, which is what commonly occurs during pregnancy.  Indeed, between 75 to 90% of women develop stretch marks on...
5 Common Infant Skin Conditions and Tips to Care for Them
New parents are often surprised to discover that their newborn baby’s skin is far from being flawless. Why? Even though a baby’s skin performs the same essential functions as those of an adult, there are key differences. For starters, a...
A closer look at Parabens
You’ve likely heard of parabens in one form or another – and you’ve certainly run across them in your day-to-day life. From cosmetics to food to pharmaceuticals, parabens are a common ingredient. But what are they? And more to the...
Are natural ingredients always better?
As more manufacturers jump on the “natural” bandwagon, skincare and cosmetics aisles are overflowing with products promising ingredients “from nature.” It begs the question – are natural ingredients always a better choice? The answer isn’t as straightforward as you might think.  ...
Stretch Mark Creams: The best and the worst
Don’t let the miraculous promises fool you – most stretch mark creams available today are nothing but glorified moisturizers that harbor a staggering amount of toxic and unsafe ingredients. Here, we give you a low-down on what works and what...
5 hidden dangers lurking in your babycare products
Don’t let the cheerful bottle fool you – conventional baby lotions, ointments, diaper creams and even wipes can harbor a staggering amount of seriously unsafe and toxic ingredients. Exposing infants and small children to repeated applications of these products can...
Ingredient Spotlight - The miracle that is Neem
Amongst the thousands of herbs used in traditional medicine, one plant stands out in its ability to cure the most stubborn of skin ailments with its powerful antibacterial, antiseptic, antiviral, antifungal, anti-inflammatory and skin healing properties. This miracle plant is...